The Hidden Concerns When Emailing Potential Customers

Sales & marketing teams will typically receive that stinging email saying "Stop Emailing Me". Much ado about nothing? I don’t think so. It affects your lead generation and social media efforts. Read on. Thinking that your blocked/rejected emails are going to get pushed through to the intended  destination and not effect your sales & marketing effort is false hopes if you don't take corrective action.

Email rejection warnings including “Blacklist Basics”, “Block unwanted emails”, “Blocked Email Addresses and Domains” are just a few topics to be read about on Google.

According to McKinsey, email is almost 40 times better at acquiring new customers than Twitter.  So take the time to know how to track email delivery status because email campaigns should be your Plan A.

Here is what we consider a Plan B while you take care of fixing Plan A.

Check up calls – note that I try to stay away from the term “cold calling” because of the reputation it has with new and mature sales reps. In general, no one seems to like making calls. But the plain fact is that 92% of all customer interactions happen over the phone, according to Salesforce.

I agree that calls are not as fast as email campaigns, when you are not being blocked.  According to Sirius Decisions, it takes an average of 8 calls/attempts to reach a prospect.  I know I will be staying late to get my calls in for today.

Don’t worry though, you have time because according to Salesforce, between 4 and 5pm is the best time to make your calls.

One of the most interesting facts that I want to yell out as loud as I can, is that 80% of sales, requires 5 follow-up calls after the meeting. Unfortunately, 44% of sales reps give up after 1 follow-up.

Don’t call me on Wednesday or Thursday because InsideSales says it is the best days to prospect.

My favorite sales book is Strategic Selling.  In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions.  So my best advice is to not think you have an “in” based on one connection.

Last, but not least, don’t fight social media any longer. Forbes claims that 78% of salespeople using social media outsell their peers.  And according to Chip and Dan Heath, get those customer stories together  because after a presentation, 63% of attendees remember stories and only 5% remember statistics.

Sales-Link, Inc. is a small business dedicated to supporting niche services companies in the pharma/biotech/device/diagnostics industries that need a voice. We help them by using sales tools that have an quick effect to get them a mark or two on the map.

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