lead generation

Pulling Back the Curtain: What’s Behind the Scenes of Lead Generation?

Pulling Back the Curtain: What’s Behind the Scenes of Lead Generation?

Most people in sales and marketing are familiar with the term “lead generation,” but often don’t understand what it entails, and seldom consider the work that goes on “behind-the-scenes.” Leads are collected in a database, but how exactly are these lists created and maintained? How are they kept current with up-to-date information?

What Does 2019 Have In Store For Lead Generation and Sales?

What Does 2019 Have In Store For Lead Generation and Sales?

Lead Generation and Sales are living and breathing components of your business. They change and evolve, based on environmental, financial and human factors. During the past year, as I observed the swiftly changing landscape, I became convinced that a major shift needs to take place in sales.

Gumption Can Keep You Afloat, But Seek Leadership

Gumption Can Keep You Afloat, But Seek Leadership

Companies regularly hire salespeople to do the job without giving them proper training and guidance. Depending on your background, you may very well have a decent amount of sales experience and probably even some training, but chances are that you haven’t been trained specifically for the job you were hired for in your particular company, and you are just treading water.

Promoting Your CRO

Promoting Your CRO

Your story is so important whenever surrounded by colleagues and new business acquaintances.  Make it count.  Spend some time thinking about the really great stories you've collected through the years that you can share with new customers.  They'll remember them and most importantly will remember you and your company!

Business Leads for Pharma, Biotech & Diagnostics’ Sales – TextLeadR

Business Leads for Pharma, Biotech & Diagnostics’ Sales – TextLeadR

Think about some of the best products out there on the market, especially the ones that bring the goodness right to your cell phone. How about gift-wrapping qualified sales leads and sending them to your mobile device. Pharma, Biotech and Diagnostics contacts that you can call, email or connect on LinkedIn at your convenience. No hunting through your CRM.