Susan Walsh

Are We Doing This All Wrong?

Are We Doing This All Wrong?

For the longest time, we’ve continued to reward sales on the back end. That’s how it was always done, and still continues today. It’s funny how we get settled into a habit, and let it run on and on, sometimes way too long, before anyone does something about it.

I’m passionate about the sales business, and truly believe we need a change in the policy of rewarding once the sale is made.

The Sales of Things: A Winning Formula for 2020

The Sales of Things: A Winning Formula for 2020

The lead gen company has become something of the past. As with all things, a faster pace is now required. Leads 2 Sales is more the NOW!  Over the past year, I realized that if you are a good lead gen company with a deep understanding of your industry, and you have sales experience closing deals of $1m and above, you are able to perform both functions as one entity, taking the deal from start to finish.  It’s true, because we are doing it!

Do You Have a Complete Picture of Your Company?

Do You Have a Complete Picture of Your Company?

These days, there are many good articles out there, each advising you on a different approach to handling your company’s data analytics. Some of you will spend hours reading, and then becoming overwhelmed, confused about which tool you should be using, how, and why. Well, I say don’t panic, relax a bit, and first spend time getting an understanding of how the data your company produces can be used to help your employees, and your customers

Looking Back, to Former Fourth of July's

Looking Back, to Former Fourth of July's

I’m the kind of person who loves the build-up to celebrations and holidays, just as much as the holiday itself. That must be why thoughts and memories have consumed me the week before this July 4th! Building our business took so much time - time away from my family, away from the beach, away from casual trips and vacations. Yet I don’t think I would change anything, if I were to do it over again, because that is just how I am made

Ideas to Expand Your Workforce

Ideas to Expand Your Workforce

There are many mature people with great advice and experience, and I want to find ways to encourage elders with interesting backgrounds and mentor-like attitudes to consider working with my company, because they bring value, and that means a lot these days. By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so that 1 in every 5 residents will be “retirement” age.

Challenged by Sales?

Challenged by Sales?

So how to stay focused, current, persistent, in line with process, day after day, without getting burned out? We must do all the things I’ve discussed here, but we must also create balance in our lives. Without leading a healthy lifestyle, it’s virtually impossible to keep up the pace, maintain the energy, and sustain the positive attitude required to reach out to new contacts over and over, call after call.

Confessions of a CEO: Why I Do What I Do

Confessions of a CEO: Why I Do What I Do

After 14 years of working for the Department of the Navy, I was excited to be heading to the other side. Yes, I was venturing off to work with companies such as IBM and Perot Systems. These were excellent companies, and I was lucky, and my timing was good. I happen to like doing what most people run away from. Yes, I was the ultimate cold caller.