Should you expect leads each and every day? Of course, if you are selling money. So this morning, waking up to my normal routine of rolling over to check my emails, I thought “What was wrong with the number of leads I did Monday through Friday?” It never seems to be enough. I wrestle with being reasonable to the industry, not stalking them, yet I want to deliver for my clients the letters they pen and I believe are good enough to get the lead to respond. This exercise seems to be appropriate for talking about the 80/20 rule, and why most don’t look at #leadgeneration and #sales in this manner.
Most appropriately labeled, The Pareto Principle, (aka the 80–20 rule or the law of the vital few and principle of factor sparsity) explains that for many events, roughly 80% of the effects come from 20% of the causes. So why are we all running about doing the opposite? Most of the activity seen these days are with emails, which I would say is equivalent to busy moving about, but are we just in motion?
As author on habits, James Clear said, “If I email 10 new leads for business and start conversations with them, that’s motion. If they actually buy something and turn into a customer, that’s action.” He further goes on to say what I often think – “Sometimes we do it because we actually need to plan or learn more. But more often than not, we do it because motion allows us to feel like we’re making progress without running the risk of failure. Most of us are experts at avoiding criticism. It doesn’t feel good to fail or to be judged publicly, so we tend to avoid situations where that might happen. And that’s the biggest reason why you slip into motion rather than taking action: you want to delay failure. Yes, I’d like to land more clients for my business, but, if I ask for the sale, I might get turned down. So maybe I should just email 10 potential clients instead.”
My profession is lead generation, and that fits “hand in glove” with sales. As I move forward this week, I will help my clients by being more action-based. I am hired to lead generate , but I will be taking one additional ACTION step when appropriate and in my capacity and ask for the sale!
Sales-Link, Inc. is a B2B Lead Generator using current technology to make the entire experience easier, painless and part of #LeadGenNation!