Being a lead generator puts pressure on me to deliver leads ready to buy. I understand this mandate and do the best I can with the tools given to me from my clients. However, when there is no content coming forward, the pipeline can dry up.

When looking at lead generation, it is somewhat similar to a toolbox. Each item has its own compartment and importance within the structure, but collectively the box keeps the tools effective and organized.

Why do most email marketing solutions get overlooked? It’s not the solution, but the uninformed lead generation team that is missing the boat. Come along and find that the reason for this misalignment is that the lead generation team either doesn’t exist, not “hunters” with a sales mentality, or they are simply understaffed.

Coming into the ring generating over 30% more business for your company, lead generation! OK, maybe one does not get that dramatic about it, but there are certainly some similarities between lead generation and a boxer.

In Amy Morin’s recent article, “Mentally Strong People: The 13 Things They Avoid” which was published in Forbes Magazine, she states: “Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life.” This can also be applied to lead generation, the life-line for success of a company.

Over the course of the last few months I have written about the pharma/biotech industry and how it relates to our everyday lives. Every topic from the importance of lead generation to closing a business deal was on our radar this year, with many others just as vital.

In an earlier post, I shed light on how scientists are becoming a major part of the pharma/biotech economy. Now, as opposed to years past, they have an audience willing to learn about what they are putting out on to the open market.

Recently, I heard a great quote from Andrew Lloyd Weber, the great composer, theater director and most recently creator of The Profumo Affair, a true story about Stephen Ward and the 1963 scandal that almost toppled the British government of the day.

With the holidays around the corner many people are coming up with New Year’s resolutions, and let’s be honest, how often do they ever hold on to those promises? Most people say they will eat better or finally take the hanging clothes off the treadmill and actually use it; we all know that’s a front for the first few weeks and then they are back to their usual routine.