Tips from the Top
Expert advice to help you on the road to success
When designing a demonstration of your company’s product, it’s important to step back, and look at the process as if it was the first time you were being introduced to it yourself. While it can be challenging to break down and simplify something that you know as well as the back of your hand, remember that it is something totally new for your audience, so presenting it with step-by-step logic is imperative.
Writing is an art. Journalism is a degree. Passion is a gift. Any one of these qualities in a candidate may impress you enough to end in a hire, but for corporate writing, it’s not enough to be an artful writer, or to hold the correct degree, or to be passionate, but not well-spoken. The ideal copy writer for your business MUST posses all three traits.
Are you wondering why your well-educated, well-qualified sales staff are not producing buyers? Take a closer look. Are your sales people like the three monkeys? -Not seeing, not hearing and not speaking in a way that resonates with your potential clients? Sales is a relationship business, first and foremost, and connections can not be made without proper communication skills.
