Trust in Expertise…it is No Small Thing

by Susan Walsh, President and CEO, Sales-Link Inc.

When I started my business, I was quite young, but I had this fire that still burns in me today, ever strong. I believe that’s what they call passion. It is true that I have always had a passion for this industry, and the thirst to know and learn more, coupled with the desire to grow and expand in my field of expertise has never waned. After decades in this business, I still keep sharpening my sales techniques, and studying the support components - including philosophies, technology and methodologies. Through downpours, storms, beautiful mornings and stunning sunsets, the persistence for practicing my expertise carries on.

Change happens noticeably, every few years. Statistics and needs change, but businesses and people often remain stagnant, as if oblivious to all this change and growth around them. Yes, they may have purchased all the latest gadgets, and fancy themselves as tech-savvy, but are they really using the tools that they have at their disposal to hone their skills and grow their companies?

In this fast-moving world, no one can afford to stand still, because you WILL be left behind. I do get it - none of us can become experts in everything, and it’s especially difficult to stay current in all aspects of our fast-paced industry. That’s why every company needs the advice of experts. Those that have comprehensive and authoritative knowledge, and keep their fingers on the pulse of change should not only be respected, but they should be listened to.

And it’s not enough to listen, you need to follow their advice as well. If you hire an expert, trust in their recommendations and act upon them! Embrace the process, and stick with it! Be patient, but diligent. Don’t allow skepticism, doubt and the fear of change keep you from achieving your company’s potential and success. Trust in expertise…it is no small thing.