Communications Plans are important for the success of every company, but most importantly for those that employ remote workers, and popping into each other’s offices to share information is not an option. I have been working closely with Susan Walsh, the CEO of Sales-Link, Inc., for a few years now, and as our company grew, the need for better communications grew as well.
Resolutions and promises are hard to keep, even for some of the most sincere people. Business Insider reports that 80% of New Year's resolutions fail by February! YIKES! Given these alarming statistics, it’s no surprise that most employees find it difficult to comply with corporate directives. As much as they promise to see procedures through to the end, it is astounding how many fail to keep that commitment, day to day.
Mobile is taking over. The average consumer spends 5 hours per day on their smartphone. As we at Sales-Link reflect on the industry websites we've visited in the past year - and that's quite a few in our line of work - a surprising amount of them were not well designed for mobile users. To keep pace with industry, potential customers, and your competition, you must view your website's mobile experience as a primary sales tool.
Writing is an art. Journalism is a degree. Passion is a gift. Any one of these qualities in a candidate may impress you enough to end in a hire, but for corporate writing, it’s not enough to be an artful writer, or to hold the correct degree, or to be passionate, but not well-spoken. The ideal copy writer for your business MUST posses all three traits.
Whether you are a recent college graduate, or someone in their current career seeking a change, learning a new job will be hard! Although training and coaching may be available, someone new to a company can still feel lost.
It’s that time of the year, when most of us responsible for sales, are reflecting on numbers and quotas. These are the big line numbers, easy to identify with, whether you made your quota, or not. But as you’re pondering about what the new sales quota will be for 2019, don’t forget about all those other numbers that show progress throughout the year.
Lead Generation and Sales are living and breathing components of your business. They change and evolve, based on environmental, financial and human factors. During the past year, as I observed the swiftly changing landscape, I became convinced that a major shift needs to take place in sales.
What about you? How are you preparing for 2019? We’re all so quick to jump on the “new year; new me” bandwagon, with promises of more exercise, better nutrition and getting more sleep, but what about your business? What steps are you taking to improve the health of your company in the coming year?
When I started my business, I was quite young, but I had this fire that still burns in me today, ever strong. I believe that’s what they call passion. It is true that I have always had a passion for this industry, and the thirst to know and learn more, coupled with the desire to grow and expand in my field of expertise has never waned.
Companies regularly hire salespeople to do the job without giving them proper training and guidance. Depending on your background, you may very well have a decent amount of sales experience and probably even some training, but chances are that you haven’t been trained specifically for the job you were hired for in your particular company, and you are just treading water.
In Sales, data is your audience…your sounding board for how you’re doing. The data you collect tells you whether your audience is clapping and how loudly…or if you are being booed off the stage. For all elements of the sales process (including steps leading up to and throughout), data needs to be looked at every few day, minimally weekly, much like an orchestra needs to practice regularly in front of test audiences.
I get this a lot: “Please call Pfizer and see if you can get me in.” Okay, let me put my wizard hat on, and see what I can magically produce! Funny it is, but on a serious note, if you are tasking your lead generators to secure meetings for you, you need to hand them a recipe for success. I don’t mean that you should find the contact, pick up the phone, or even write the email. What I’m talking about is your SECRET SAUCE!
Every successful function needs a set of processes. This becomes your methodology. When processes are not in place, it is like accidents happening all along a freeway…Why not make sure that you and your team are safe and successful by putting a plan into place that will allow your sales pipeline to keep growing, rather than hitting bumps in the road? Don’t leave it to chance.
Sales-Link Inc. Founder and CEO Susan Walsh shares valuable pointers to presenters: “We all sweat a bit before heading to an important meeting. But if you think about being your authenticate self, you cut the stress right out. Hopefully these 6 pointers will help you. They helped me just this morning!”