Solid contact data is the backbone of any lead generation system. We understand how difficult it can be to organize and maintain a contact database, let alone manage it effectively. A constantly changing industry means a constantly changing database, and that presents a fundamental time challenge to any business.
Sales-Link has built a world-class database of over 200,000 validated contacts. Our dynamic list is constantly being updated to add new contacts and purge outdated or invalid entries. You can harness the power of this list to add to your own!
We will analyze your existing contact lists and:
- Assess contact completeness and accuracy
- Remove duplicates and invalid entries
- Scrub the list for any who have asked you not to be contacted
- Fill in missing data for incomplete contacts
- Organize contacts into a sortable, filterable, manageable database
- Integrate contacts from our database into yours to provide you with a complete and robust lead-generation platform
Have you purchased mailing lists or contact data? We can perform the same process to merge them into a master database. No more duplicate, incomplete or overlapping contact information to hamper your efficiency.
Building on the Foundation
Once Sales-Link helps you build the data foundation of your lead generation system, we start using that system to generate targeted leads for your business. The option is also available for you to use Sales-Link’s database on your own. Our proven, proprietary system provides the ability to filter contact data based on a variety of criteria including development phases, therapeutic area, geographic area, area of focus, and many others.
We also have the capability to pull together custom contact lists based on your criteria, grow them over time and campaigns, and keep them organized, up to date ranked, and prioritized.
A Systematic Approach
Sales-Link’s Data Enrichment process doesn’t stop there. We continue working with you as you use these contacts to generate qualified leads and close sales. This involves managing the lists relative to campaigns and tracking good contacts, outdated contacts, out-of-office messages, do not call requests, and other list scrubbing necessities. Additionally, if you prefer to have your internal staff complete this process, we can train the responsible personnel or department on how to do the same using our proven processes.
It’s all about providing you a clean, simplified and manageable contact system; a system with a clear lead generation process that you can successfully execute over and over again to continuously bring targeted, profitable leads to your business. You no longer have to be chained to an ill-equipped CRM system that was never meant for lead generation. Let Sales-Link help put your contact data to work for you!
A Helping Hand
Several of our clients have robust teams of sales representatives who prefer to retain lead generation in-house. Sales-Link leases access to our database. Our data, coupled with a small amount of painless user training, quickly opens many new doors for lead generation that would otherwise be difficult to navigate. Sales-Link provides nightly updates to keep data current and can assist with any aspect of contact management you require.
Lead Generation is a main artery of any business. Sales-Link specializes in process- and data-driven lead generation systems that engage the industry with your organization. We match companies with the end goal of doing business with each other.
The key is recognizing your targets. That means not only sales goals and business targets, but the product and service areas in which your company wants to generate growth. We work directly with you to learn and understand your products and services, your competition, and what differentiates your company. From there we identify needs, strengths and opportunities to provide the foundation to our lead generation process.
Based on that information and our decade of industry experience, we help you refine your message – to highlight what you do best – and develop the right lead generation materials. Then we facilitate delivery of that message to your prospects in a way to which they will be most receptive.
That’s where our enriched and well-maintained data systems come in. They allow us to determine which individuals and organizations are the best match for your offerings and would be motivated to do business with you. Then, we reach out to those prospects to convert them from names in a database into real qualified leads.
We start with email communication. Years of testing and tracking have shown us that this is the most efficient and successful means of making contact – if you send the right message. Using all of the information available, we will prepare personable, short, interesting text appropriate for your audience. With that, Sales-Link creates email campaigns that target recipients based on how your products and services meet their needs.
Sales-Link uses proven tracking and lead-assessment processes to determine the receptiveness of the contact, their company, and how the timing of your message fits with their business goals.
Once you receive the responses, we help you capture those qualified leads. We work with you, your sales team, and the prospect, to set up the meeting and bring your two organizations together. Sales-Link knows how to forge connections and nurture leads so no lead falls through the cracks.
Lead Capture Strategy
Making contact is only the first step in securing a genuine prospect. That’s why lead capture strategy goes hand-in-hand with lead generation. We start by working with you to determine which of your service areas you want to focus on based on revenue targets, development goals, or other growth criteria you specify.
A well-branded company that provides a clear and consistent message has a strong competitive advantage. Through communication with prospects and our extensive industry insight, we determine what those prospects are looking for and how well it matches your company’s service offerings. Once we have this information, we help you develop a strategy and messaging focus that presents your services relative to current industry needs.
Once we determine a message that resonates with the industry, we help you develop content around that message – to show companies and industry professionals concrete examples that demonstrate your expertise in the exact areas they need. We show the world what sets you apart from your competition and what makes you the best at what you do.
Sales-Link helps your company build customer relationships using modern communication mediums to develop and execute successful and profitable campaigns. We offer writers, communicators, and industry experts to develop consistent, memorable content and laser-focused messaging for increased recognition, awareness and credibility. Some of this content includes:
- Social Media Content
- Blog Posts
- Press Releases
- Brochures and Informational Promotion
- Website Content and Strategy
We can write original content, use sections of your existing collateral, articles, etc. as well as write articles, and make blog, website, and social media posts for you.
The Social Edge
Social media is the most important part of any marketing, branding and communication today, and communities like LinkedIn, Facebook and Twitter are helping companies to rise through the search engine ranks and be recognized above all of the online noise.
Social media is a must for building strong relationships, and Sales-Link can assist your company with the creation and management of successful campaigns. We help you decide which social media medium is the most beneficial for your industry’s service focus areas. We also look at industry climate and recent news to determine what may be related to your business that could benefit from your commentary. By presenting the right content over the right social channels, you become able to more effectively engage with industry and potential business contacts.
Tracking and Metrics
Sales-Link provides tracking and metrics to gauge the effectiveness of your messaging, communications, and campaigns. We look at these campaign metrics to discover which messages are working (including subject lines and clicks to marketing materials) and which contacts and companies are interested in your services. Then, we help you assess those organizations’ needs and product/service pipelines. Based on their level of engagement with your content, we can determine not only their current focus areas, but their potential future focus areas as well. The key is relating this information to your capabilities and service offerings to determine the ones in which they would be most interested.
+ Tracking/Metrics services:
- Outgoing emails per day
- Email click-through tracking
- Contact’s background and industry experience to start courting as they show interest
- Email impressions to secure a meeting
- Lead capture per month
- Campaign tracking
- Social engagement
- Bridging the Gap
Once your lead generation system is up and running, it’s time to capture those leads and convert them to sales. Sales-Link helps you bridge the gap between lead generation and sales and to enhance the performance of both. A successful lead capture strategy is as dependent on nurturing your lead and converting them as it is on generating that lead in the first place.
We help your organization prevent leads from falling through the cracks by:
- Refining lead generation to align with company sales targets
- Relieving the administrative burden of establishing connections and following them through to meetings and direct contact
- Building up internal communication processes to ensure 360 degree communication between sales and lead generation (this also enables you to keep your data clean)
- Ensuring you possess the content and materials necessary to establish buyer confidence and grow strong business relationships with your leads
We also work with clients who may not be ready to build a sales team. Sales-Link connects with potential buyers by taking on the role of the sales team, working closely with your company’s leadership, engaging potential buyers, and closing the sale.
Armed with a database of over 200k contacts, Sales-Link understands the pharma/biotech, technology, and government sectors and can connect your company to experts in a series of other industries.
Sales-Link’s contacts aren’t just names in a database; they’re people – a professional network of people from a multitude of organizations all over the world with different titles, needs and skill sets. Using our diversity of resources, including a robust contact network and our extensive pharmaceutical / biotech industry knowledge, we can link you with people from the C-Suite to the lab – people who otherwise could be difficult or cost-prohibitive to find.
Here are two real-world examples of connections we have made that enabled our clients to move forward with their projects:
+ Expert Resources – Finding the needle in the haystack
Researchers and heads of companies often seek experts in a specific area – experts that may be hard to find. Sales-Link worked with a Boston company CEO who needed a carbohydrate specialist. We enabled him to conduct a worldwide search and found 8 specialists outside the US that fit his candidate profile. He was then able to bring the right person onto his team, finalize his research and ultimately accomplished his goal of presenting it before the FDA.
+ Patient Recruitment – Helping a CEO find patients with a rare disease
One of our CEO clients needed to present to investors the potential for backing research. They needed to see where patients would be available to be tested in human research trials (many drug development efforts are stalled because patients cannot be found)…