Today’s passionate pharma/biotech entrepreneur often commits to working agreements with various service providers without understanding their knowledge, reach and commitment to deliverables. With greater connectivity, thanks to social media and global partnerships, more information/knowledge is being demanded of the small guy in order to quickly move projects forward.

Successfully preparing for a meeting can be just as critical as the actual time spent in the meeting. Sales-Link’s clients are busy, brilliant innovators, but although they are successful scientists, business developers and managers they may still require learning a few simple strategies to engage and warm up to their new Sales-Link leads.

I was recently asked to be part of a small group of database system providers that were being evaluated for a CRO’s sales department. The CRO wanted to locate a database/system provider that would help their sales department generate more leads, which I interpreted to be a need for a fruitful lead generation system.

Many times a company may be hampering its own lead generation and sales success simply due to a breakdown in communications. At SALES-LINK we speak regularly with clients to help them gain a better understanding of their company’s strengths and challenges.