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85% of healthcare industry leading providers use blue in their logos. They know that customers associate knowledge, tranquility, security, and trust with the soothing color blue.
The problem? They don’t stand apart from the sea of thousands.
Further confusion ensues when you discover that basic primary colors can be too strong and divisive, so you return to the safety of blue and get lost in the crowd.
Have you thought about using Tertiary Colors to Stand-Out? Create a unique identity!
Tertiary colors are created by mixing equal parts of a primary color and a secondary color. Just take a look at these unique options that may add just the right amount of interest to your logo and brand identity.
TEAL -While still in the blue category, invoking feelings of tranquility and trust, the tinge of green adds an unconventional and grounded quality to teal. It’s a great color for health clinics and medical practitioners because it is friendlier than blue, and it calms and balances emotion, while adding an air of uniqueness to your design.
VIOLET -Associated with spirituality, as purple is, violet is thought of as the color of the humanitarian. It combines wisdom and power with sensitivity and humility, traits that hold beneficial connotations in our industry. In color therapy, violet is believed to possess the highest vibration in the visible spectrum, making it a great choice if you want to add energy to your logo.
MAGENTA – Physiologically, magenta is said to help us navigate life in harmony, with emotional balance. While it’s a strong and inspiring color, it also offers a sense of spirituality, combined with practicality and common sense, and invokes a feeling of balance. It is advantages in our line of work, because it promotes compassion, support, and kindness.
VERMILION -While red can come off as brash, vermilion is considered the color of life. It carries with it many of the traits of red, associated with blood, romance, and love, but with a softer touch. Vermilion is a power color that invokes feelings of confidence and determination, and is often used in chromotherapy to help lift patients out of depression.
AMBER -The bright, warm tone of amber, halfway between orange and yellow, allows it to add vibrant accents to the other colors of your logo. It is associated with high energy, so it is a good choice for businesses that want to appear dynamic, enlivened, and current. It’s friendly and welcoming tonality makes amber a good choice in the industry of care.
CHARTRUESE -Green is a nurturing color that is full of life, hope, and new beginnings, and is also the most predominant color on the planet. It is a color that is linked with dependability and diplomacy. Add yellow to this color of harmony, and you have lime-green chartreuse, believed to increase physical and mental energy, optimism, positivity, and enthusiasm, just like the life sciences!
